Program Strategic Marketing Leader

Program-Ace is looking for a Marketing Leader for one of the directions of the company's activity with the possibility of directly implementing its own marketing development strategy.

We would welcome a like-minded person to become an invaluable part of our team!

For which tasks (responsibilities)?

• Deeply engage with the sales channels and know their capabilities, limitations and current competitive issues;

• Analyze customer, prospect and campaign data to identify future marketing opportunities and focus for campaigns;

• Oversee the creation and management of content for publication;

• Analysis of the market, audience, and competitors;

• Development of a development strategy for one of the company’s activities;

• Practical implementation of marketing in one of the company’s activities;

• Identify opportunities to reach new market segments and expand market share;

• Work to increase the number of quality leads while adhering to the marketing budget;

• Develop and implement marketing plans to support sales and overall business objectives;

• Digital Marketing Management;

• Define and report on key department KPIs/metrics;

• Recommend ways of improving efficiencies across the marketing department.

What kind of professional are we looking for?

• 5+ years of prior experience in a similar role or Team Lead\Senior Marketing Manager in a software outsourcing company;

• Experience in the promotion of IT Outsourcing companies in the Europe and US;

• Experience with AB Marketing;

• Experience in the promotion of IT Consultancy services and IT Solutions is a big plus

• Experience in the promotion of training & simulation projects is a big plus (for the Program Strategic Marketing Leader(Training & Simulation) position only)

• Experience in building effective marketing strategies;

• Proficiency in optimizing and executing SEM, SEO, Facebook Ads, Twitter Ads, Google Ads, LinkedIn Ads, Quora Ads.;

• Solid knowledge of digital analytics tools (Google Analytics etc)

• Hands-on experience in building a global content-driven inbound marketing machine, generating leads into the funnel across practices and regions;

• Leadership skills with the ability to set and prioritize goals;

• High goal orientation and excellent communication skills;

• Open-mindedness, curiosity, and strong problem-solving skills;

• Upper-intermediate level of English.

Why do we enjoy working here?

• Work with a world-leading company on horizontal markets (Global Top 100 Outsourcing company by IAOP, Top AR/VR company by Clutch) – is a good basis for your further professional and financial grow

• Participation in reaching the Ambitious goal to become the #1 company in selected vertical markets

• 30+ years of history, good reputation, huge database of clients, well-established CRM system, a lot of content, good presence in social networks, strong domain, and a lot of case studies – is a dream of each marketing specialist

• Work in EU based company

• Strong focus on full-cycle IT consultancy and solutions (much more wide range of marketing opportunities compare with outsourcing/outstaffing companies)

• Open and truly friendly environment and support that facilitates professional freedom and growth;

• Competitive salary;

• Mature and efficient processes;

• Paid 24-day vacation;

• Sick leave compensation;

• Flexible working hours;

• Performance reviews with possible salary raise;

• Relocation opportunity to EU (Cyprus).